Waves, tendrils, coils, spirals. Not all curls are the same. And like curls, not all moisture is the same. Lightweight, heavy, creams, oils, lotions, milks, it can be overwhelming. We know how you feel.
From cocktailing your products to pineappling your curls, we, and our curl squad, are with you to help you understand and empower your curls to find the level of moisture they need. Let our vegan, silicone free, aloe infused blends quench your curls. Because NOT ALL MOISTURE IS THE SAME.



A formidable force of ladies who are here to help you discover, empower, and understand your curls. Because not all curls are the same.
#QuenchTheCurls


How your hair soaks up and holds moisture. Low porosity hair gets weighed down easily due to inability to soak up moisture, while high porosity hair loves to soak up moisture due to its highly porous shaft. Medium porosity is that perfect goldilocks, but with heat and chemical damage it can skew low to high. Treat your curls porosity with the level of moisture it needs.




Low porosity curls can get weighed down by heavier products, because the hair doesn't easily absorb moisture. Let your curls spiral to their fullest potential with our lightweight hydration formulas.




Get glowing skin with our body collections. With blends for extra hydration, detoxifying, calming, and lightweight hydration, we have the perfect fit for your skin’s needs.
NEW Body Collections
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